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Are we nearly there yet? The journey from Content Management to Customer...
I feel your pain, fellow marketers, for I have just spent a weekend battling holiday traffic to get to the beach hearing the inevitable question “Are we nearly there yet?” from the back of the car...
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Using Net Promoter Score to help improve customer experience
Companies are continually looking for ways to improve the customer experience they provide and to put their customers at the heart of everything they do. A popular strategy to help achieve this is to...
View ArticleWhatever your customers are experiencing—2014 is the year to improve it
Most of us can count on one hand the amount of times interacting with a brand has been truly delightful. Why are these experiences so surprising—so few and far between? Well it’s no mystery this needs...
View ArticleAn Introduction to Content Marketing
Earlier this month, it was reported by The Wall Street Journal that the Israeli-owned content-marketing company Taboola had raised $157 million through a variety of sources. By running and developing a...
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B2B Marketing — Science, Art and Emotions
Those three elements of marketing present an intriguing challenge in being able to co-exist. It’s all bound up in a right brain, left-brain struggle for supremacy. The left-brain is all about the...
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Near Field Communication Technology in Europe – Reality?
There’s a belief that exists in today’s marketing mindset that must be respected when answering this question. That maxim is that the customer will drive the answer and you, as the marketer, would be...
View ArticleLive from Adobe Summit 2015: Three strategic imperatives for digital...
Moving from print to digital is harder than it sounds, but if there is a good example of how it’s done, it’s BNP Paribas Wealth Management. With a global production of 150,000 pages of information each...
View ArticleOnline recommendation – can the algorithm replace the seller?
As we know, personalization is one of the major challenges of e-commerce, in order to boost customer satisfaction, to improve loyalty and to generate additional sales. Regardless of their industry or...
View ArticleEMEA Optimisation Webinar Series
This year we’ve started running a series of webinars focused on digital optimisation, and I’ve decided to use the Digital Europe blog as a home for the recordings of these sessions. Each time we host a...
View ArticleWhat are the benefits of a Digital Asset Management tool?
In today’s article, I want to discuss the benefits of using a Digital Asset Management tool (DAM), following the publication of the IDC study « Proving the Value of Digital Asset Management », last...
View ArticleContent on mobile — not animated print on mobile
I have been a MAX attendee at two occasions — in 2012 and in 2015. And boy, are things looking different after just three short years. What I am talking about is the Adobe DPS-platform, which this...
View ArticleContent: 2 major issues for brands
Today, two elements are crucial when companies are working on their digital strategy: content and data. From the consumer and internet user’s point of view, it is undoubtedly the content that is the...
View ArticleThe New Era of Marketing Magic
Our world is one where the consumer reigns supreme. Equipped with the power to know virtually anything about products and companies, consumers make snap decisions about which companies do and do not...
View ArticleReinventing the Customer Experience
Consumers of the current digital age are more connected than ever before. With the lines consistently blurred between the digital and the physical worlds, consumers differentiate less between the web,...
View ArticleAnnouncing our first annual WhichTestWon Adobe Target Awards for EMEA
Are you good at guessing which experiences are going to win when you run a test on your website or mobile app? Do you run great tests for your company using Adobe Target? If so then we’ve got a great...
View ArticleDigital Experience Management Track at Adobe Summit EMEA 2016
Digital marketing has moved well beyond the “Hey, I have a website” stage. Consumers are now connected on a variety of devices through an ever-growing number of channels. Their expectations evolve as...
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Nordic Companies Need to Understand That “Experience Is the New Product”
Many big Nordic companies are doing well when it comes to product sales. But they could perform much more strongly if they focused on experience above all else – including the product itself. This...
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